Email Marketing for Businesses

4 Night Workshop, March 3, 4, 10, 11

This class has been postponed. Contact us to be added to an alert list for future offerings!

Duration: 2 weeks
Day: Tue, Wed
Time: 6:30-8pm
Total Hours: 6
Dates: Mar 3, 4, 10, 11
Location: Martha’s Vineyard Regional High School, Oak Bluffs
Cost: $139

Find out how to grow your business – year-round – with email marketing.

Email marketing returns a whopping $44 for every $1 invested. It’s one of the most powerful marketing channels for small business owners, because you can actually compete with major brands for share of inbox at a fraction of the cost of advertising.

While social media catches more attention, smart marketers know that bringing potential clients off those platforms and onto their own email list is the way to monetize those interactions.

 

In this interactive course, participants will learn:


  • The two types of emails we send, how to use them and why
  • How to select the best tech solutions for their needs
  • 5 legal and ethical ways to get people to sign up for your list
  • How to write emails people are excited to open
  • Proven templates for emails that generate clicks and sales

This course will demystify email marketing and help participants get started with or improve their email marketing; see increased subscriptions, opens and clicks. They’ll see inspiring examples of successful emails from across industries.

Participants should either have or expect to invest in an email service. We will cover selecting the right one in class. Most services offer a 30-day free trial. 

About the instructor

Samantha Hartley of Enlightened Marketing works with women consultants who are too busy to grow; working with wrong-fit clients and on engagements that are too small for them to make an impact.

She helps them double their revenues without exhaustion, working with perfect clients on transformational engagements, so they can have a profitable, joyful consultancy.

Samantha’s clients typically add $150,000-$600,000 in their first year of working together.

Before starting this business in 2000, Samantha worked in international marketing for The Coca-Cola Company in Moscow, Russia, and its Atlanta headquarters. She lives on Martha’s Vineyard with her husband and their fur kids.

This class is part of our One Year Business Administration Certificate Program. Click here to learn more.