Summer Learning Series: Online Marketing

This series is made up of 3 online courses. Feel free to enroll in one, two, or all three* for a complete immersion course that will prepare you to engage in robust outreach to your clients and customers. (Please note: COURSE A is underway and no longer available for registration).

To survive — and flourish — in these uncertain times, small businesses must learn to adapt and embrace change.

This 3-part series will help you:

  • move your business online — or upgrade an outdated web presence
  • implement smart social media and email strategy
  • connect authentically with your audience
  • take control of your brand

COURSE A

Innovative Communications:
Moving Your Business Online

Instructor: Samantha Hartley, Enlightened Marketing

Wednesdays, June 17-July 15, 5:30-6:30pm – ONLINE via Zoom

Length: 5 weeks, 1 hour per week
THIS COURSE IS CLOSED

WEEK 1: Meet them where they are. How to use social media strategy to connect with your audience.
WEEK 2: The money is in the list. Building a list of fans and buyers with email marketing.
WEEK 3: Content marketing 1 & 2. How to write what your people want to read. And a deeper dive into text, photos and videos that engage your audience.
WEEK 4: Websites that sell. Making your home on the Internet a 24 hour salesman.
WEEK 5: Personal help, Q&A and troubleshooting.

About the instructor

Samantha Hartley, Founder and President of Enlightened Marketing, works with women consultants who are too busy to grow; working with wrong-fit clients and on engagements that are too small for them to make an impact.

She helps them double their revenues without exhaustion, working with perfect clients on transformational engagements, so they can have a profitable, joyful consultancy.

Samantha’s clients typically add $150,000-$600,000 in their first year of working together.


COURSE B

Making The Most of Your Marketing

Instructor: Angela Prout, Shored Up Digital

Tuesdays, July 14-Aug 4, 5-6pm – ONLINE via Zoom

Length: 4 weeks, 1 hour per week
Day/Times: Tuesdays 5-6pm
Dates: July 14-Aug 4
Location: ONLINE
Cost: $39

WEEK 1: Introductions, business goals, and creating a marketing plan to get you there.
WEEK 2: Identifying creative marketing strategies and identifying tips and tools to help you execute them and streamline your efforts.
WEEK 3: Building a Website. Using Squarespace, an industry leader and an all-in-one solution that allows anyone to create an effective and beautiful website using pre-built templates and drag and drop elements.
WEEK 4: Getting the word out on MV. How to leverage local resources, including press, influencers, collaborations, and word of mouth, to increase reach of your message.

About the instructor

Angela Prout is Partner/Co-Owner of Shored Up Digital, a Martha’s Vineyard based social media management and digital marketing agency. She began her career in marketing communications at BBDO New York, one of the country’s leading advertising agencies. She has always been fascinated with the creative ways that brands engage their consumers and their ability to develop meaningful relationships online. After seven years in corporate marketing Angela felt the need for more personal client interaction, and along with her passion for creating, was led to pursue a career as a barber/hair stylist. In 2014, while visiting Martha’s Vineyard on her honeymoon, she was offered a job at Benito’s Hairstyling on Circuit Avenue and moved to the Island right away.

In addition to being a hairstylist she held various positions at the MV Times the first few years she was on-Island, and recognized the obvious need for marketing services for our local small businesses. In 2018 she partnered with Marnely Murray, her food writer from her days at the MV Times, and created Shored Up Digital which has supported over 40 island based businesses in the last two years. In the ‘Vineyard Way’ she now splits her time between beautifying clients through her mobile hairstyling business Coast to Coast Cuts and helping Island businesses enhance their own images. When she’s not working you can find her exploring the great outdoors, traveling, and spending time over delicious meals with her private chef husband.


COURSE C

Wednesdays, Aug 5-Aug 26, 4-5pm – ONLINE via Zoom

Instructor: Marnely Murray, Shored Up Digital

iPhone Photography for Marketing and Social Media

Length: 4 weeks, 1 hour per week
Day/Times: Wednesdays 4-5pm
Dates: August 5-26
Location: ONLINE
Cost: $39

WEEK 1: Lighting and Composition on Mobile Photography (Rule of Thirds, Landscape vs. Portrait, Flatlays)
WEEK 2: Editing and Organizing Photos for Social Media (Dropbox, Google Drive, Lightroom, Snapseed)
WEEK 3: Creating an Engaging, Consistent, and Visually Attractive Feed
WEEK 4: Using iPhone for video (Capturing short videos for social media, InShot a mobile video app)

About the instructor

Marnely Murray is Partner/Co-Owner of Shored Up Digital, a Martha’s Vineyard based social media management and digital marketing agency. She is a graduate of the Culinary Institute of America, now working as a sous chef, food blogger, and social media consultant on Martha’s Vineyard. Her love for food takes her all over the globe, and that’s how she got started in the world of social media. As a food blogger on Cooking with Books, Marnely’s developed a brand of over 50,000 followers on her social media platforms. Not only a social media manager for Island clients, she is also a brand strategist for national food brands. Her outlook on social media is all about consistency and gorgeous photos – and although a tweet is only 280 characters, a photo attached is worth a thousand words! Her newfound love is TikTok, the latest social media platform, where one of her videos has recently gone viral with over half a million views in one day!